Serana LLC (the “Company”) is concerned about privacy issues and wants you to be familiar with how it collects, uses and discloses your Personal Information. This Privacy Policy informs you as to how the Company looks after your Personal Information and tells you about your privacy rights and how the law protects you. By providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy.
This Privacy Policy aims to give you information on how the Company collects and processes your Personal Information through your use of its Websites, including any data you may provide through the Websites when you sign up to the Company’s newsletter, through the Apps, through Third Parties, make a booking reservation, or take part in a competition.The Company’s Websites are not intended for children and we do not knowingly collect data relating to children.It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing your Personal Information so that you are fully aware of how and why we are using your Personal Information. This Privacy Policy supplements the other notices we may provide to you and is not intended to override them.
The Company is the controller and is responsible for your Personal Information.
Our Site is intended for a United States audience, is hosted in the United States and is governed by United States law. If you are using the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Site, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy.
Correcting, Updating, Accessing, or Removing Personal InformationIf you want to correct, update, or remove any Personal Information that you have provided to us, or if you no longer want to receive information from us, you can contact us at hi@seranatx.com . Please note that we may not be able to completely remove Personal Information from our systems in certain circumstances, such as if it may be necessary to prevent fraud or future abuse, if required by law, or as retained in our data backup systems or cached or archived pages. All of your Personal Information that we keep will continue to be subject to the terms of the Privacy Policy to which you have previously agreed.In addition, please note that notwithstanding your email preferences, we may need to contact you as required by law, or to complete any open inquiries.
“Personal Information” refers to information that can be used to personally identify you, a specific individual. Different states and laws define Personal Information (or similar terms, such as “personally identifiable information”) differently, but Personal Information generally includes information such as your name, mailing address, e-mail address, and phone number. It may also include the IP address of your computer or mobile device if that IP address can be associated with other Personal Information and used to identify a particular person, or geo-location information, again if that information can be used to pinpoint a specific party.We will collect Personal Information from you only if you voluntarily provide it to us. For example, when you contact us, such as through the “Contact Us” or similar links on the Site, or when you subscribe our resources, we will have access to your name, email address, and any other information you choose to include in your correspondence. If you participate in any other interactive area of our Site, we will collect any Personal Information that you include as a part of your participation.In addition, some mobile network providers (“Mobile Provider”) in the U.S. are required to use technology that tracks the physical location of mobile devices that use their service. Depending on your Mobile Provider and mobile device, we may automatically receive this information, which, as noted above may be considered Personal Information. Most mobile devices provide users with the ability to disable location services. These controls are usually located in the mobile device's settings menu. If you have questions about how to disable your mobile device's location services, you should contact your Mobile Provider or your mobile device manufacturer.
We use the Personal Information we collect through the Site to respond to your inquiries, to provide you with the resources and services you request, and to contact you regarding other services we offer that may be of interest to you. We may also use Personal Information collected through the Site for research regarding the effectiveness of the Site and our business planning, marketing, advertising, and sales efforts. In addition, if we begin to offer services that use location tracking (“pinpointing”) information, then if we have your “opt-in” consent to do so we may use and store that information to provide location-based services, including location-targeted advertising.We may combine and enhance the Personal Information we receive with information we receive from third parties as long as we use the combined information as described in this Privacy Policy. In addition, we may use your Personal Information to generate non-personal information, such as demographic information that helps us understand the general characteristics of our users. When we do so, we will take reasonable measures to ensure that the information is no longer personally identifiable and cannot later be used to identify you.You are in control over whether you provide us with any Personal Information. If you are not comfortable with our accessing and using the Personal Information as described, you should not provide it (and should take steps to disable any technology that automatically provides us with Personal Information). This may affect our ability to provide you with information and services through the Site; however, that is your choice.
Whenever you interact with the Site, we automatically receive and record information from your browser, such as your IP address, the type of browser or application you are using to access the Site, the identity of the Site page or feature you are requesting. None of this information, on its own, is considered Personal Information (unless and until it is actually combined with Personal Information in a way that would allow someone to identify a specific individual), and we refer to it in this Privacy Policy as “NPI.”Our Site may use “cookies” or other tracking technologies to track how you use the Site. We also may send instructions to your computer or device using JavaScript or other computer languages to gather the sorts of information described above and other details about your interactions with the Site. A cookie is a file stored on your computer or device to uniquely identify your browser or to store information or settings on your computer or device. If applicable, our advertising partners may also transmit cookies to your browser, application, or mobile device when you click on ads that appear on the Site. Clicking on a link to a third party website from our Site may also allow that third party website to also transmit cookies to you.We may also use “web beacons”, i.e. “web bugs” or “single–pixel” or “clear” GIFs, on the Site. Web beacons allow ad networks to provide anonymized, aggregated auditing, research, and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit, or set their own cookies, just as if you had requested a web page from their website.You may adjust your web browser software if you do not wish to receive cookies or web beacons, but this may prevent you from taking advantage of some of the Site’s features. Please refer to your browser or email software instructions or help screen to learn more about these functions. You may also request to opt-out of an advertiser’s use of cookies by visiting the Network Advertising Initiative or the Digital Advertising Alliance. You may request to opt-out of Google’s use of cookies by visiting www.google.com/ads/preferences. Please note that your request to opt out will be subject to all applicable terms on those third-party websites, in addition to this Privacy Policy.
In addition to the uses described above for automatically-collected NPI, we may use this information to analyze trends, administer the Site, and gather broad demographic data for aggregate use.We may also use NPI and other de-identified information (i.e. information that cannot be used to identify you) for any lawful business purpose without any obligation or accounting to you. For example, we can use NPI for developing products, services, and providing those offerings to other users and third parties.
WE WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY CAUSED BY YOUR USE OF THE SITE, INCLUDING ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATION OF TRANSMISSION, COMPUTER VIRUS, OR LINE FAILURE. WE WILL NOT BE LIABLE FOR ANY DAMAGES OR INJURY, INCLUDING INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, EXEMPLARY OR CONSEQUENTIAL DAMAGES (INCLUDING LOST PROFITS AND DAMAGES THAT RESULT FROM INCONVENIENCE, DELAY, OR LOSS OF USE) THAT RESULT FROM THE USE OF, THE INABILITY TO USE, OR RELIANCE UPON, THE SITE OR ANY SERVICES OBTAINED ON OR THROUGH THE SITE, EVEN IF THERE IS NEGLIGENCE BY US OR BY OUR AUTHORIZED REPRESENTATIVE, OR WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, OR ANY OF THE ABOVE. THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU TO THE EXTENT THAT APPLICABLE LAW MAY NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR SUCH DAMAGES.
